5 Causes You Ought to Promote Your Older Songs & How you can Do It

Why are probably the most profitable artists and managers investing a lot money and time into selling their earlier releases as a substitute of simply new singles?

On this article, we’ll reply this query by trying on the knowledge behind this shift and the way selling your older music is without doubt one of the most clever methods for streaming success.

1) Older releases are extra well-liked than ever and beginning to dominate the streaming charts

Older releases now make up 33% of the Spotify World Weekly Prime Songs Chart, greater than doubling since 2020 (Spotify Fan Study).

2) Followers usually tend to take heed to your earlier releases than your newest singles

64% of artist profile streams on Spotify are individuals listening to tracks older than 18 months tracks (Spotify Fan Study).

3) Selling earlier tracks retains your streaming momentum getting into between releases.

When you have a lull in new releases, you might discover your streaming numbers start to stagnate. That is the right time to advertise a observe out of your catalog.

This can stoke your streaming presence activating new and present listeners. In the end this boosts the Spotify algorithm in your favor when you put together new music.

4) An incredible tune is a superb tune, no matter launch date

The mindset that solely new singles are price selling is shortsighted. The info exhibits that listeners don’t care when a tune was launched. They only wish to hear an ideal tune. An incredible tune will at all times join.

Remember, that is additionally true for playlist curators. When curators are reviewing a submission for placement, they’re specializing in the music, not the discharge date.

5) Introduce a brand new viewers to your greatest work

There isn’t a doubt some songs in your catalog should get extra publicity. Perhaps you launched the tune earlier than playlist or TikTok promo was accessible otherwise you didn’t have the price range when it was launched.

Regardless of the cause, advertising and marketing certainly one of these songs is a strong approach to attain new listeners and convey them into your ecosystem. Selecting to submit your tune to curators or influencers is ideal for this.

1) Which earlier launch do you have to promote?

Methodology 1: Select a observe that could be a confirmed performer.
Have a look at the most well-liked songs in your catalog that by no means obtained a correct promotional push. These songs have big upside potential for playlisting and TikTok promotion.

Methodology 2: Select a sleeper hit that has been flying underneath the radar.
A few of your greatest work could also be buried in your catalog and misplaced within the sauce on Spotify. These tracks are begging for a lift to stoke the algorithm and are an ideal alternative for pitching to playlist curators and TikTok creators.

Methodology 3: Select a tune that was forward of its time.
Have you ever put out a tune prior to now the place the fashion/style was only a bit too area of interest on the time of launch? Does it now match right into a style or fashion that’s presently trending? These current an ideal alternative.

2) When do you have to promote a earlier launch?

Regardless of which of the choices beneath matches you, your Spotify presence can seemingly profit from selling an older observe now.

Methodology 1: Fill the gaps between recording new music
Everybody’s recording cycles are completely different, if it’s going to be some time earlier than you’ve new music prepared, this doesn’t imply you need to be inactive within the music promotion sport.

Methodology 2: Heat up and increase your fanbase earlier than a brand new launch
In case you are planning to drop a brand new document within the subsequent 1-3 months, proper now may be the right time to herald new listeners and increase your Spotify presence. You’re basically priming your account for the subsequent massive launch.

Methodology 3: Preserve your streaming momentum stoked
With this methodology, you possibly can actually attempt it anytime. The objective right here is to understand that you’re sitting on an arsenal of music that may be leveraged for a promotion that can hold your streaming presence burning. For every artist, you possibly can check and be taught what works greatest for you.

Seeking to Promote your Music?

Attempt our Spotify Playlist Pitching and TikTok Music Promotion providers.