Artwork Honest Guidelines for Artists

An Artwork Honest generally is a nice alternative to showcase your artwork apply and meet potential collectors face-to-face. Artwork Gala’s that welcome self-representing artists help you present your work precisely the way you’d wish to, and have each full management and duty for the presentation of your work throughout the confines of your stand. This Artwork Honest guidelines will show you how to put together for such an occasion and take advantage of an thrilling exhibition alternative.

Above picture: StART Art Fair 2022



Selecting Which Artwork Gala’s to Apply to

Right this moment, there’s a large array of artwork festivals you could select to use to, a lot of which welcome self representing stands, versus gallery stands. The benefit of that is that you don’t want to pay fee on gross sales, however you will have to pay for a stand. You’ll additionally have to work on your gross sales; arranging transportation of artwork work, labels, pricing, selling your stand and presence on the honest, and so forth. In essence, you care for every little thing, but when your efforts are profitable, you stand to have the chance to straight talk along with your viewers, meet your collectors, and take 100% of the gross sales.


Affordable Art Fair – Hampstead 2019


As a result of there are lots of artwork festivals for artists that happen yearly and typically extra steadily all over the world at the moment, it’s value doing all of your analysis. To start with try the art work that they’ve proven at their festivals up to now, and ask your self whether or not the work you make is an efficient match for the identification of the honest. Are you able to see your work or prints sitting properly among the many work they’ve offered on their web site or Instagram?


Print Fest
Picture credit score: © Kate Kirkwood


Some artwork festivals are extra eclectic than others – you may come throughout festivals that deal in just one artform, e.g. authentic prints or drawings, whereas different festivals such because the Different Artwork Honest have an array of every kind of visible artwork varieties. See how lengthy the artwork honest has been working for (one which has totally established itself is extra prone to be higher organised, whereas a youthful honest might need extra inexpensive stand costs). It’s additionally value having a look on the advertising and marketing for an artwork honest – even when your work is an efficient match, it is advisable to test if the worth degree suits along with your pricing on your personal art work – and if not, are you ready to regulate your costs so that you simply don’t seem like underpricing or pricing your self out of the occasion? If earlier exhibitors, ask them about their expertise of the occasion up to now.


Art Fair Checklist

Bath Art Fair
Picture credit score: Anna Barclay


One other consideration is the logistics. Will you be capable of transport your self and your art work to the venue? If it’s too far-off to commute to and from all through the occasion and it is advisable to keep in a single day, you’ll wish to issue any lodging prices into your funds to see if participating within the honest is financially viable.


Getting ready a Profitable Artwork Honest Software

Lots of the greatest artwork festivals will vet their purposes so as to choose quite a lot of artists whose work will complement each other. Make an sincere software – presenting work that could be a shut illustration of what you plan to take to the honest. When you solely present work that you simply suppose suits higher with the identification of the honest however doesn’t precisely symbolize what you make in the mean time, it gained’t show you how to and it gained’t assist the honest organisers. When writing an artist assertion, be easy in describing what drives your work, and be concise. Organisers are likely to favour textual content that’s written within the third particular person because it makes it straightforward for them to chop and paste into their advertising and marketing, however you should definitely learn any tips fastidiously to offer them what they need. Enthuse concerning the ideas, supplies and processes that drive your apply (i.e. ‘Simmons revels within the big selection of results achieved with acrylic mediums and makes use of these to explain the drama of the British shoreline’) and it’ll show you how to to create a press release that’s energetic and fascinating. Deal with what units your art work aside the place you’ll be able to, and don’t make something up!


Art Fair Checklist

Bath Art Fair
Picture credit score: Anna Barclay


Deciding What to Present at an Artwork Honest

Do not forget that until you’re a well-known artist, the artwork honest expertise usually presents your work to an unfamiliar viewers, and lots of the potential gross sales you make will probably be impulse buys. Subsequently if you wish to maximise the potential for gross sales my recommendation could be to take some smaller, decrease priced works which might be straightforward to take dwelling and in addition simpler for purchasers to resolve on. Nevertheless however, you could not need your viewers to suppose that you simply solely make small works, and if a big a part of your apply is portray large canvases, then you should definitely take at the very least one in all these as it’s going to seize individuals’s consideration and provides your stand a extra properly rounded presentation of what you do.


Necessary Extra Extras

When you’ve determined what you wish to present, you will have to think about the right way to current the work. Is the honest a desk high occasion, or will there be partitions you could hold your work on? This can affect how a lot work it would be best to take, and whether or not you wish to present the work framed or unframed. A browser is a good way to current a bigger variety of unframed works.


Print Fest
Picture credit score: © Kate Kirkwood


Unframed work must be saved protected. You are able to do this by slotting it into plastic sleeves that may be saved in a portfolio, or you’ll be able to again them with mountboard or foamboard and wrap with cellophane wrap, or slot them into polypropylene sleeves. You will have a craft knife or scalpel, a chopping mat and a metallic ruler if wrapping in cellophane wrap from the roll, in addition to some some scotch tape (that is greatest because it doesn’t age the way in which common sellotape can).





For framed works, ready-made frames can assist maintain prices down, though this solely works in case your items are customary sizes. Within the Jackson’s framing part you can find prepared made frames that match customary canvas and panel sizes. For any items which might be irregular in dimension, Jackson’s provide the Jackson’s Bespoke Body Builder, the place you’ll be able to add a picture of your work and preview the way it seems to be in any of the mouldings out there.


Art Fair Checklist

Jackson’s Handmade Board 696 Nice Grain Clear Primed Linen and Prepared-Made Body Set


Keep in mind to think about how the work will hold. Mirror plates make work further safe on the wall, but when it’s the sort of honest the place works are taken away as they’re bought, you’ll have to maintain a screwdriver helpful for getting the work down once more! In any other case there are different hanging choices, equivalent to image wire and string or a sawtooth hanger, which is connected to the again of an image after which hangs on a nail which is hammered right into a wall. A ruler with a spirit degree can assist with getting photos hanging straight, though normally judging by eye is greatest as typically venue partitions (particularly in older buildings) generally is a little wonky and trigger optical illusions!




For desk high festivals, discovering a solution to create top in your desk might show you how to to show extra work. Desk and show easels can assist present work vertically, which makes it simpler to catch a passer-by’s consideration. Previous bins, shelving items, and level of sale shows for outlets can be utilized to assist take advantage of your desk high show.



Promotional Supplies

Enterprise playing cards might be a good way to maintain your work in individuals’s minds after the honest – be sure to point out your web site, social media and phone particulars on the cardboard. Greeting playing cards can double up as enterprise playing cards with contact information said on the reverse, and what’s higher is you’ll be able to promote them! There are a lot of QR Code mills on-line, and it may be a enjoyable solution to get your viewers to go to your web site or social media platforms immediately – merely create your QR code to hyperlink to your web site and print it out to place in your show.



Wrapping and Transportation

Biyomap Artwork Baggage and foam protectors will prevent lots of time wrapping art work for transportation compared to the much less eco-friendly various of bubble wrap. The artwork luggage can be found in a spread of sizes, and it takes seconds to slip framed and unframed works out and in of them. Nevertheless, should you’re going to let collectors take the artwork bag away with them, bear in mind to issue this price into your art work worth, or carry some bubble wrap in case of gross sales so you’ll be able to maintain on to the artwork bag. Foam edges and corners provide further safety if wanted. When you order frames for supply from Jackson’s, maintain on to the packaging it is available in as it may be actually helpful for transporting work to artwork festivals.


Art Fair Checklist

Print Fest
Picture credit score: © Kate Kirkwood


Artwork Honest Guidelines

1. Analysis what artwork festivals are occurring when, ask contacts for his or her experiences of artwork festivals, test that the artwork honest web sites present photos that align with what you make and worth factors align along with your pricing. Contemplate too the transport prices and logistics of attending to the honest.

2. Make an inventory of deadlines and artwork honest dates for the occasions that curiosity you.

3. Make an sincere software – exhibiting photos that actually symbolize what it would be best to present. Write a press release within the third particular person (until in any other case instructed) that focuses on the themes and processes that you simply use in your apply.

4. Plan what you wish to present, taking a spread of labor and making you could have items which might be a spread of sizes and costs. Ask your self in case your stand will mirror your apply usually, and can or not it’s as eye-catching as attainable.

5. Take into consideration how you’ll plan your show with loads of time, so that you’ve got time to order any show supplies you want, in addition to framing.

6. Order enterprise playing cards and greeting playing cards (or you would make your individual).

7. Create a QR code and print it out (you may wish to mount it on mountboard in order that it’s sturdy and reusable).

8. Order Artwork Baggage and foam protectors to suit the works you wish to take to the honest.

9. Make labels for artworks if wanted – parcel tags can simply be connected to image wire on framed works, or in any other case you’ll be able to print out labels and spray mount them to foam board or mountboard. Labels are often connected to a nook on the entrance of unframed work, or on the reverse, utilizing a decal.

Obtain and print the Artwork Honest Guidelines


Art Fair Checklist

Bath Art Fair
Picture credit score: Anna Barclay



Additional Studying

The Relationship Between the Artist and Their Supplies

Jackson’s Portray Prize 2022 Exhibition on the Reasonably priced Artwork Honest Hampstead

Jennifer Conner: Jackson’s Portray Prize 2022 Skilled Choose

Tips on how to Create the Finest Digital Images of Your Paintings


Store Artwork Honest Supplies on