How did Peso Pluma develop to 50 million month-to-month listeners?

Within the ever-changing world of music, few artists possess the flexibility to seize world audiences and form the route of a style.

One artist making waves on this yr’s music scene is 24-year-old Peso Pluma. Along with his mix of conventional and up to date genres, he’s a trailblazer within the Latin music revolution.

Peso Pluma is among the greatest artists on this planet

Should you’re not conscious of Peso Pluma, take a look on the stats beneath. He is amassed thousands and thousands of followers on each main platform with an explosive development trajectory.


His Mexican and American roots led to a novel sound

Born in Jalisco, Mexico, Hassan Emilio Kabande Laija’s ardour for music started in his teen years by studying the way to play the guitar. Though his music profession didn’t take off till just lately, he was all the time writing and making an attempt to provide, by no means actually imagining himself as a singer.

Attending highschool within the States allowed Laija to mix his Mexican roots with American ones, influencing his music and referring to his many Mexican-American followers.

He’s now acknowledged as Peso Pluma (featherweight) however the title was really in reference to the unique group’s members, a few “lanky” guys he began making music with.

His mix of genres connects with the youth and the lots

His rise has come about with the resurgence of regional Mexican music which encompasses genres comparable to norteño, banda, and corridors.

Whereas regional music has lengthy been part of Latin American tradition, Peso Pluma takes a contemporary method to corridos: a conventional Mexican storytelling ballad. Usually this type options devices like trumpets, trombones, 12-string guitars, horns, and his very distinct raspy voice.

By incorporating entice, hip-hop, and different up to date genres he has attracted a youthful technology and a broader viewers than others have earlier than.

Peso is benefiting from the present Latin music explosion

Past Peso Pluma’s particular person success, the rising reputation of Latin music as a complete can’t be missed.

Lately, Latin music has captivated listeners worldwide. Artists like Peso Pluma, Unhealthy Bunny, J Balvin, and Karol G have introduced Latin rhythms and melodies to the forefront of worldwide music charts by shattering stereotypes and transcending cultural boundaries.

This yr’s Coachella competition showcased the rise of Latin music that includes artists of all genres. Peso Pluma was introduced out by Becky G for his or her single “Chanel” and Unhealthy Bunny introduced out Grupo Frontera for his or her collaboration on “un x100to” (a norteño track that additionally topped the charts). Different regional artists performing included DannyLux and Conexion Diva.

Getting on Spotify playlists has been key to his success

As you’ll be able to see beneath he at present has songs on over 138,000 Spotify playlists! This consists of 119 editorial playlists. This has been on the core of his streaming domination.


The rise of streaming platforms and social media has performed a big function in taking Latin music to new heights. Peso Pluma, like many different Latin artists, has utilized these platforms to attach along with his followers and promote his music. Streaming companies like Spotify, the place he’s at present #35 on this planet, and YouTube have allowed artists to achieve world publicity and entice worldwide audiences.  

He began off the yr with round 10 million month-to-month listeners on Spotify however as of June, he’s already over 50 million. After being featured on Eslabon Armado’s “Ella Baila Sola” in March, he made his method into the highest 10 of Billboard’s Sizzling 100 by April and has maintained a spot since.

His different collaborations with Natanael Cano, Yng Lucas, and Bzrp additionally made their approach to the highest of the charts.

Viral TikTok success has additionally fueled his speedy development

Peso Pluma’s music continues to go viral on TikTok, racking up billions of views.

His track “Ella Baila Sola” has over 4.4 Million TikTok Movies made.

@mickeyskateboarding #dogdance #dogskateboard #hote ♬ Ella Baila Sola – Eslabon Armado & Peso Pluma

“Bye” has over 440K movies made.

@.marilynrosas Bye❤️‍🩹 #pesopluma #doblep #bye #live performance #stay #vivint #slc #therapeutic ♬ Bye – Peso Pluma

Peso’s newest transfer: launching his personal label

Along with his newfound success, Laija introduced the launch of his personal label, Double P Data, signing three artists already. He hopes to seek out new expertise and assist them showcase their genuine selves.

He’ll proceed to launch music, already teasing an album to come back by the top of summer time. It’s laborious to say the place regional music as a complete will go from right here. Nonetheless, Peso Pluma’s meteoric rise and the rising reputation of Latin music signify an thrilling period for these genres.

As Latin music continues to captivate audiences globally, artists like Peso Pluma will play a significant function in shaping its future, evolving the style, and charming listeners with their expertise.

Attempt our  Spotify Playlist Pitching and TikTok Music Promotion companies.