Welcome to Fan Chant, a weekly column for Okay-pop followers, stans, and newbies alike. Every week, I’ll be rolling out interviews, lists, and all types of content material to maintain you within the loop on the newest and best from our pals in Seoul and past. Additionally, make sure that to subscribe to my companion publication!
9-member act CRAVITY have a contagious power each of their music and in dialog. That is the second alternative I’ve needed to chat with Serim, Allen, Jungmo, Woobin, Wonjin, Minhee, Hyeongjun, Taeyoung, and Seongmin, this time about their newest mini album, MASTER: PIECE.
The main focus observe for this launch is “Groovy,” an aptly-named bop with disco tones and breakdown tailor made for killer choreography. Evaluate this to a few of CRAVITY’s earlier releases — “Adrenaline” and “Boogie Woogie” come to thoughts specifically — and also you’ll discover some similarities. The group appears to be discovering their lane within the crush pop area specifically, thriving with this shiny, colourful sound.
The members themselves verify this in dialog over Zoom — chief Allen says, “When individuals hear a particular sound, we wish them to suppose, ‘Oh, that’s CRAVITY.’ That crush pop sound.”
Whereas pretty younger as a staff (CRAVITY debuted in 2020), lots of the members are already closely concerned within the writing and producing course of. Rappers Serim and Allen contributed to writing lyrics on a number of MASTER: PIECE tracks, and vocalist Woobin’s second self-produced music is on the album.
Take a look at the music video for “Groovy” beneath, and browse on for the complete dialog with the members unpacking their fifth mini album, 2023 objectives, and particulars on their staff dynamic today.
What was your total imaginative and prescient for this mini album?
Taeyoung: We would like our music to be recognizable.
Allen: When individuals hear a particular sound, we wish them to suppose, “Oh, that’s CRAVITY.” That crush pop sound.
That is your fifth mini album! I really like “Groovy,” after all, and “FLY.” Inform us a bit about being within the studio all collectively engaged on the album.
Woobin: Whereas I used to be engaged on “Mild the best way,” the members did rather well — particularly Seongmin, who had a very troublesome half in the course of the music.
Allen: Recording for “Baddie,” I had numerous enjoyable. I actually like rock music and was actually glad with how my verse got here out for the music. I had author’s block and didn’t know the best way to overcome it, however I knew I didn’t wish to spoil the observe with a foul verse. I by some means overcame it and got here up with a circulation and ended up actually glad with the way it got here out. I completed it within the sales space in a single or two takes.
Serim and Allen, you contributed numerous the lyrics, which you’ve performed previously; Woobin, this album has one other self-produced observe from you. With you guys actually digging into the method of writing and creating, I used to be questioning what different objectives you all might need on the behind-the-scenes aspect of issues?
Serim: Since I’ve participated in writing lyrics, I wish to produce subsequent.
Allen: Similar for me. I feel Wonjin is beginning to experiment in that course of, too. He’s been working actually laborious.
The tagline for this album is “Everyone seems to be the primary character of their very own lives.” Who would you guys forged as the primary character in a film you created?
Hyeongjun: Scarlett Johansson!
Serim: Robert Downey Jr.
Wonjin: Jim Carrey! I really like his performing.
Taeyoung: I would like Tom Holland.
Woobin: I’d wish to forged Jake Gyllenhaal.
Allen: I’d forged myself.
Do you ever wish to act? Is that one thing you’d do sometime?
Woobin: Oh, nah.
Allen: Not with Woobin, I assume.
Woobin: Actor Allen could be very attention-grabbing.
Your final mini album, NEW WAVE, you felt LUVITY may really feel a extra pure and relaxed aspect from you. What do you suppose followers will really feel from MASTER: PIECE?
Minhee: After NEW WAVE, our followers will really feel an much more chilled-out and relaxed album.
Taeyoung: Is it?
Woobin: Possibly they’ll see our extra pure however nonetheless shiny sound…and perhaps just a little attractive.
Allen: Slightly extra subtle.
Final time we spoke, you guys talked about your staff chemistry. Was there something you realized from one another within the strategy of placing collectively this album?
Allen: For me, I feel I realized a robust lesson whereas getting ready for this album and for the fan live performance we had just lately. I realized the significance of working as a staff and understanding the place my place is. It’s vital to not put myself forward of anybody or change into energy hungry, for the sake of the staff dynamic. I by no means wish to spoil the staff dynamic.
Do you maintain positions as a staff apart from your position as chief?
Allen: No, we don’t. So I’m right here to maintain the stability in test. Just like the three branches of presidency.
Taeyoung: I realized lots from Seongmin, who is superb at performing. His face is so good on digital camera. When the digital camera is on, he acts like a professional. He’s knowledgeable; born to be an idol.
What else are you all trying ahead to?
Jungmo: In 2023, I wish to meet numerous LUVITY around the globe. A world tour live performance is our bucket checklist.
Allen: Going into 2023, we’ll positively be increasing and reaching out to our international followers. We’ll be exhibiting them extra of CRAVITY, dwell performances, our vocal expertise, and extra mature artists total.