Why Your Spotify Month-to-month Listeners Will Drop If You Don’t Maintain Your Presence Contemporary (2023)

Have you ever seen a drop in your month-to-month listeners or have you ever seen your viewers is slowly shedding curiosity in you? Do you are feeling such as you’re presumably turning into irrelevant to your followers and don’t know what to do?

In that case, this text was made for you. Sit again and take notes as we talk about frequent errors artists make which in the end results in you shedding Spotify month-to-month listeners.

1) You Don’t Launch Sufficient Music

For a second, take into consideration the sensation you get if you end a brand new music. You’re stuffed with unmeasurable pleasure to indicate the world your arduous work and expertise that you simply’re instantly contacting your music distributor and planning your subsequent launch.

That is the place I ask you to slam your foot on the brakes and take into consideration a few issues first.

Do you at present have a prolonged backlog of songs that might be completed and launched within the coming months/12 months?

Do you propose on releasing music each 3, 6, or 12 months and for those who do, are you going to be releasing a single, EP, or album?

That is one thing most artists don’t take into consideration when releasing music however it’s arguably some of the necessary facets you’ll be able to plan for.

Fast Suggestions: At a minimal, it’s really helpful you launch a brand new single each 3 months, an EP each 6 months, or a full album each 12 months.

To plan this accordingly, attempt holding onto a small proportion of songs and strategize your launch for them with the suggestions above.

It will make sure you continuously have a cycle of recent content material rolling out to your followers and this may also give them content material to sit up for all year long(s).

2) Your Social Media Presence is Mediocre

As everyone knows, social media has taken over our world by storm. It has allowed us to create an entire new approach of promoting ourselves and has additionally allowed us to attach with our fanbase on a way more private stage.

Making nice music and selling it is just one piece of the puzzle. The opposite half is connecting, rising, and retaining your fanbase on Social Media.

Mostly, artists run out of content material concepts that they will share on their social media and that is fairly comprehensible. Nonetheless, for those who get into the behavior of not posting commonly, you’ll begin to see your engagement trickle away and your followers will possible lose curiosity in you.

Fast Suggestions: You possibly can take a look at some good social media content material options under however there’s a a lot bigger spectrum of concepts to drag from.

– Behind the scenes footage/movies from a current manufacturing of yours

– Reside efficiency

– High quality pictures of the artist/band

– Milestones you’re happy with

– Upcoming releases

– Tutorials or sharing a fast music you made (This doesn’t need to be a music you launch)

– Inspirations

You get the image, the concepts listed here are infinite. Simply be certain that the content material you select to share is related to you, your music, and your fanbase and don’t overlook to have enjoyable with it!

3) You’re Altering Genres

As a musician, you don’t all the time take into consideration the kind of music you’re making till it’s time to launch and advertise however this could be one thing you wish to begin serious about beforehand.

Although it’s potential to make substantial style transitions inside your profession, it’s really helpful you keep inside your main style so that you don’t throw off your followers’ expectations and most significantly the Spotify Algorithm. (Examples of “Main Genres” might be: Pop, R&B, Jazz, Nation, And so forth.)

Fast Suggestions: Should you’re getting bored with your main style, attempt creating music inside the “Sub-Genres” that fall underneath your main style. (Instance: Main Style: Home | Sub-Style: Float Home or Tropical Home)

Doing this may hold your music inside the similar ballpark however it is going to additionally create sufficient of a distinction to retain your fanbase’s curiosity with out making a considerable style change.

4) Your Spotify Artist Profile Is Stale

One of the vital simple instruments at your disposal could be your Spotify Artist Profile. Right here, you’ll be able to promote future releases, add customized imagery, create a private bio, and hyperlink your social media.

To be taught how one can optimize your Spotify Artist profile, take a look at this weblog put up.

Nonetheless, the subject we’re centered on is staying related along with your fanbase similar to we’ve mentioned within the earlier factors, and as talked about, you wish to keep away from being stale and inactive.

Fast Repair:

– Replace your bio semi-annually (Embrace milestones, influences, collabs, and so on.)

– Replace your header picture, change your profile picture, and change out pictures in your picture gallery quarterly / semi-annually

– Change your “Artist Decide” month-to-month (You possibly can share an upcoming live performance, playlist, or perhaps a new/outdated launch)

– Add a customized video canvas to your music(s)

Should you comply with the entire steps we’ve mentioned, you’ll certainly retain your fanbase and also you’ll possible acquire new followers en masse. Turning into irrelevant is an comprehensible concern however for those who create the precise sport plan forward of time, you’ll solely set your self up for fulfillment.

To shortly recap, take a look at the primary focal factors under:

1. Launch music incessantly (Single each 3 months, EP each 6 months, or Album each 12 months)

2. Publish in your Social Media incessantly with content material that resonates with you or your fanbase

3. Maintain making music underneath your “Main Style” and mess around with the “Sub-Genres” for those who get bored

4. Replace your Spotify Artists Profile quarterly / semi-annually (Pictures, Bio, Artist Decide, Video Canvases on your music(s), and so on.)

Seeking to Promote your personal Music?

Use our Spotify Playlist Pitching Service or TikTok Sound Promotion service.